LinkedIn India’s subscriber base touches 10 mn

LinkedIn, the world’s largest professional network, with over 100 million members, started its operations in India in 2009. This included a local leadership team to drive the company’s marketing solutions and corporate solutions businesses.

“As our members here continue to use LinkedIn for everything from networking and gaining business insights to business development and jobs, we are committed to being the exchange which connects talent to opportunity in India,” said Hari V Krishnan, country manager, LinkedIn India. India continues to be LinkedIn’s second-largest user base.

Marketing solutions

Some brands that the networking site works within India are Volkswagen, Jet Airways, CNN, ICICI Lombard and HopSim. These firms use LinkedIn’s marketing solutions to target advertising campaigns for professionals across various categories.

LinkedIn claims its suite of corporate solutions has helped recruiters from blue-chip companies like ING Vysya Bank, Genpact and HCL reduce the cost and time per hire in identifying and recruiting some of India’s best talent.

Other Areas

Many hold Facebook, Orkut, and LinkedIn in the same league, and the growth of the site may well be a concern for its competitors. According to Vizisense, in the social networking segment, LinkedIn is the third-most visited site in India on Facebook and Orkut.

Source: business-standard