Mobile App v/s Responsive Website – Which is better for your business?Rahul Sharma
In the present technical era and the easy access to the thing via small handheld devices like Smartphones developers facing a confusing situation while deciding on which is the best format either it should be a Smartphone-based product or they need to create a responsive web-based product?Mobile App vs Responsive Website - choose one or both Click To Tweet
The reason for this confusion is because both of them have their own benefits and we can’t say that one is better than the other, all these things depend on your business needs.
What is the scenario?
If you are planning to develop your business based on mobile presence then your first consideration mobile app must be like.
If it is better to create a mobile application or the other way is to have a mobile-based responsive website or perhaps both.
Mobile applications and websites can look alike at first look, and by identifying which one is the best suit that will meet your business needs depend upon the number of factors such as required features, intended purpose, available budget and targeted audience.
In this writing, we are not describing which one is the best for your business. After all, it should not be a question. Instead, you will get the better idea about the main difference between a responsive website and a mobile app. After this, it will be easy for you to choose the best option for your business.
Difference between a mobile app and a mobile (responsive) website
Before going in depth to know the benefits of both of these we need to know the differences between the two Both a mobile website and an application are accessed to be used on a handheld device such as any Smartphone or tablet.#mobileapp v/s Responsive #website – Which is better for your business? Click To Tweet
For a mobile website you need to hire the mobile app developer and for an application, you need to hire a web or application developer which has responsive fluid layout design.
|Point of Difference||Mobile App||Responsive Website|
|Ease of use||Required to be download first then install to use||No need to download and install, run in the mobile browser.|
|Personalization||Applications are more focused on the individual user.||Avg. A website is more centered on the services offered.|
|Compatibility||Very less. We need to design device-specific apps.||Good. Mobile version of any website can be easily displayed on all browsers of all devices.|
|Offline Accessibility||Possible||Not Possible but can we achieve by Offline Browsing with ApplicationCache|
|Audience Reach||Only Smartphone and tablet users can access it||Accessed on all the devices via using the internet connection.|
|Cost need to enter the market||Requires developer licenses in the app stores.||Cost required for domain and hosting|
|Bug Fixing, Updates and Support||It is not easy to update and maintain an app after download. And bug fixing is only possible with the launch of next version.||Easy to maintain, fix bugs and update.|
|Development Cost||High||Low/ Medium|
|User Experience||Better use experience||Slightly Lower|
Which is Better – A responsive website and A mobile app?
It is not easy to answer which is better a responsible web place or an application. The most appropriate answer really depends on your end goals. Such as if you want to develop a game then an interactive application is the best option for your project.
But, if you want to provide a mobile-friendly content to your audience then a mobile website is the best option to go with.
In some cases, we need to have both the choices, but it is quite safe to say that it doesn’t make sense developing a mobile application without having a mobile website.
Generally speaking, a mobile site must be viewed as your initial phase in making up a mobile web presence, while an application is valuable for building up an application for a quite certain reason that can’t be effectively proficient via a web browser.
Both native mobile apps and the responsive web have pros and cons.
Accessing web content to a mobile device via a responsive web design has two major advantages: Money and time.The Pros and Cons of #mobileapp - Is a #mobileapp better than a #mobilewebsite Click To Tweet
Both are the vital parameters that are considered by product managers and founders generally while selecting options, mainly when they are not deeply involved in the technical sections of the development process.
But, when moving deeper in order to know the functionality and quality they will probably see that there is a great number of factors need consideration.
Advantages of Native Apps vs. Responsive Website
If your primary motive is related to public communication or marketing only, then a responsive website is always beneficial and makes sense as the best and first step in your mobile accessibility strategy.What are the pros and cons of a mobile website vs a responsive website? Click To Tweet
In this manner, there are many different advantages of a responsive site over an app, including compatibility, cost-effectiveness, and broader accessibility. Hire the best native mobile app development services to get the best results.
1. Check Compatibility:
Mobile Websites are Compatible Across Devices
A single responsive website can be easily accessed on different mobile devices removing the restriction of OS used in the device.How to convert a responsive website to a mobile app without technical knowledge? Click To Tweet
On the other hand, an app can be used in the particular mobile device for which it is designed for. It means that if your app is designed to be accessed on Android platform than it can’t be accessed on the iOS device.
Integration of URL of any responsive website can be done easily within different mobile technologies such as QR Codes, Push Notification, Near Field Communication and SMS.
2. Check Findability:
Mobile Websites Can be Found Easily
It is easy to find a mobile website than a mobile application. You can even search a dedicated website just by using keywords related to it.
Qualified visitors can find it by search results, industry-related directories. In contrast, the visibility and accessibility of an application are largely restricted to the app stores of the manufacturer.
3. Check Immediacy:
Mobile Websites Are Instantly Available
Mobile websites are instantly accessible to its visitors and used via a browser available in their devices. Applications on the other hand first need to be downloaded and then the installation is needed to use the application to see the functions and content. It can be a time taking the process and create the barrier between action/conversion and initial engagement.
4. Check Life Cycle:
Mobile Websites Can’t be Removed
The normal time span of usability of an application is quite short, under 30 days as per some exploration, so except if your application is something genuinely one of a kind as well as valuable (in a perfect world, both), it’s sketchy to what extent it will keep going on a user’s device. Comparatively mobile or responsive websites are constantly accessible for users to come back to them.
5. Check Reach:
Mobile Websites Have Wider Reach
Since mobile websites are accessible across platforms and can be effortlessly shared search engines, as well as users, it has far more prominent capability than a native application.
6. Check Upgradability
Mobile Websites Can Be Updated Instantly
A responsive or mobile site is much more unique than an application if we talk about the flexibility to update the content.Responsive Website Vs. Native App? Which should you Build for your startup business? Click To Tweet
If you need to change the content or design of a mobile site you just need to publish the changes once and the editions are instantly visible; updating an application is quite different because it needs to be updated on each and every device separately by the users of the devices.
7. Check Shareability:
Publishers can easily share mobile websites between users
Mobile site URLs are effortlessly shared between users just by using a simple link such as within a text message or an email, Social media sites.
The publishers and editors of the website can easily share blog, contents and other things to the users easily. In contrast, an app can’t be shared in this way.
8. Check support and maintenance:
While investing in an app or in a website the process doesn’t end with its first launch, proper support and maintenance of an app (testing, compatibility issues, upgrades and ongoing development) are very expensive than the support required for managing a mobile website.
9. Check time and cost:
Responsive or mobile websites are less expensive and easier to develop than an application
The development of a mobile website is quite easier to develop and also cost-effective than a native application, particularly when you need web presence on different platforms.
When does a mobile application make sense?
Regardless of many inborn advantages of the mobile web, applications are still extremely famous, and there are various particular use scenarios where an application will be your best decision. In the general sense, a mobile site is beneficial in different scenarios:
- Regular Usage/Personalization
- Complex Calculations or Reporting
- Native Functionality or Processing Required
- No connection Required
As the use of mobile keeps on becoming around the world, the “web vs. application” question will remain an undeniable thought for businesses trying to set up a mobile presence.
If you need a mobile presence just to deliver content and establish a wider mobile presence that is easy to share between users, maintain and can be easily found on search engines, then the best choice is to have a mobile or responsive website.Choosing Mobile Solution: should you build a Native App or stick on Responsive Website Design (RWD) Click To Tweet
On the other hand, if you are thinking to offer a user experience that feels more like a computer program or a gaming interface than a website, or if you require access to native functions and phone storage of a user, at that point an application is probably going to be needed.
In the end, we can say that selection between a mobile application and a responsive website depends on your business needs.