MailChimp offers free email marketing services to companies and businesses. Offers simple and easy-to-use tools for sending out emails to potential clients.

Its List Manager helps you build and manage huge lists of emails in a simple and hassle-free manner. You can also design and track email campaigns using MailChimp’s tools.

MailChimp has over 15,000 customers, manages over 65,000 opt-in lists containing over 75 million subscribers, and deliver millions of emails a day. MailChimp API integration is fully supported by the hook system available in MailChimp.

Features of MailChimp emailing system

1. Email templates:

MailChimp provides 1000s email template design, you can choose according to your business requirement and easy to customise it.

2. Metric reporting:

All the reporting you would expect: open rates, what was clicked, who unsubscribed, bouncebacks, etc.

3. Easy personalization:

It’s possible to customize each mailout with the recipient’s first and last name. This adds a touch of personalization that may be useful in certain cases.

4. Segmenting :

Send targeted campaigns to segments of your list. Eg: You could send a customized email to people within the city notifying them of a local event.

5. Double Opt-in:

By requiring users to confirm their addition to your mailing list, you ensure that all your recipients truly want to receive your newsletters.

6. RSS to email:

With some configuration on your website, it’s possible to set up mailouts to be sent any time there is an update to a page on your site.

This could be used to keep people informed about information that changes quite frequently. I really want to find an excuse to send emails based off an RSS feed!

7. Inbox Inspector:

(extra cost: 3 inspections = $14) : Lets you see your campaign in 30+ email clients so you can make sure the template looks good for all recipients.

8. A/B split testing:

I like this because I’m a big statistics nerd. It basically allows you to test out two variations of a newsletter to a small segment of your mailing list, and see which one performs better.

Then you can send out the better variation to your full mailing list. Great for finding out which day to send out your newsletter (by the way, I’ve heard Tuesday is the best!)

Ezeelive Technologies India provides best MailChimp API integration system with your website. our MailChimp template designer and integration team provide the complete integration and training of MailChimp. Please fill free to contact us.

The latest version of Emailvision’s flagship product introduces significant new product capabilities that help online marketers boost the relevancy and customer engagement from subscribers, followers, and fans.

Campaign Commander is also now compatible with more languages than any other email and mobile marketing service available on the market.

“We set out to make Campaign Commander the most international campaign management software service.

Our services now operate in 16 different languages and social networks, and this means that companies of all sizes can run campaigns on a global level without sacrificing local relevancy or efficiency,” said Nick Heys, CEO of Emailvision. ”

We fully support these clients with local support and services people on the ground in 18 countries around the world.

Campaign Commander now supports Japanese and Korean, bringing the total number of languages supported to 16. The others are the U.S. and U.K. English, French, German, Dutch, Spanish, Russian, Swedish, Italian, Danish, Brazilian and European Portuguese, and simplified and traditional Chinese.

Campaign Commander (formerly known as Emailvision) was an email marketing and campaign management platform that provided tools for creating, automating, and analyzing email marketing campaigns. It was widely used by businesses to manage customer engagement through targeted email campaigns, segmentation, and analytics.

Key Features of Campaign Commander

1. Email Marketing Automation

• Enabled businesses to create, schedule, and send bulk personalized email campaigns.
• Provided features like A/B testing and automated follow-up emails.
• Integrated email deliverability monitoring to ensure high inbox placement.

2. Multi-Channel Marketing Campaigns

• Beyond email, it supported SMS, social media, and mobile push notifications.
• Allowed businesses to coordinate cross-channel marketing strategies.

3. Customer Segmentation & Personalization

• Advanced segmentation tools to target users based on demographics, behavior, and engagement history.
• Personalization engine that used customer data to tailor content dynamically.

4. Real-Time Analytics & Reporting

• Provided detailed insights into open rates, click-through rates (CTR), bounce rates, and conversions.
• Real-time tracking of campaign performance with customizable dashboards.

5. Integration with CRM & E-commerce Platforms

• Seamlessly integrated with Salesforce, Magento, and other CRM/eCommerce systems.
• Allowed businesses to synchronize customer data across platforms for better targeting.

6. Deliverability & Compliance Tools

• Included built-in email validation and spam compliance features.
• Assisted marketers in adhering to GDPR, CAN-SPAM, and other email regulations.

Evolution: From Emailvision to SmartFocus

In 2013, SmartFocus acquired Emailvision, integrating Campaign Commander’s capabilities into its cloud-based marketing platform. The acquisition aimed to enhance personalization, real-time customer engagement, and AI-driven marketing automation.
After the transition:

• Campaign Commander was rebranded and phased out, with features merged into SmartFocus’s “The Message Cloud” platform.
• The new system provided more advanced AI-driven marketing capabilities, including real-time behavioral targeting and predictive analytics.

Alternatives to Campaign Commander (Modern Marketing Platforms)

Since Campaign Commander is no longer available as a standalone product, businesses looking for email marketing and automation tools can consider:

• HubSpot Marketing Hub – Full-featured marketing automation with CRM integration.
• Mailchimp – Great for small businesses, easy-to-use email marketing.
• Salesforce Marketing Cloud – Advanced AI-driven marketing automation.
• Klaviyo – Focuses on eCommerce email marketing and SMS campaigns.
• ActiveCampaign – Offers advanced automation, CRM, and email marketing.
• Omnisend – Best for eCommerce brands looking for omnichannel automation.