Facebook in business : ups battle with Google Plus

Facebook in business

On Tuesday night, the world’s largest social networking site launched a new page called Facebook for Business. The how-to page guides businesses on how to best use the site’s pages, ads, deals, social plugins and sponsored stories.

The page was added to Facebook after Google not only asked businesses to wait for a more robust version of Google+ to be released, but kicked out some companies that set up accounts on their own.

“I do think there’s some urgency there (for Facebook) to jump on it before Google gets its act together,” said Zeus Kerravala, an analyst with Yankee Group. “Facebook has a huge lead with consumers, so where can Google effectively compete with Google+ businesses. If Facebook gets a jump (in the business market) now, that puts them in a leadership position.”

Help small businesses

A Facebook spokeswoman said the new how-to page focuses on helping small businesses make their way in the new social world. “Facebook (for Business) allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth,” said Carley Lake, a spokeswoman for Facebook. “We created Facebook.com/business to make it even easier for people to reach these objectives and grow.”

At first, Google said it expected to release a business version by the end of this year. Just days later, Google said it planned to soon pick a few companies to participate in a field trial of a business version of Google+. And then last week, Google changed its stance once again by announcing plans to push out a business version for everyone to try in the next few months. Kerravala said there’s a very good business case for companies to get involved with social networking, though none of the top sites have made it easy to do.

In conclusion

Internet marketers can use Facebook to grow their business. Facebook provides a huge opportunity for businesses and being one of the most visited sites on the Internet, you should use it to your advantage. Make sure you follow the Facebook advertising guidelines and use the right strategies to win prospects and customers on this huge social networking site.

Souce : Computer World