20 benefits of having website for small/ startup business in 2018Rajeev Sharma
#20 Reasons why your small business needs a Website…
In the world, everything is going to automatic and hi-tech and computers and mobile devices are rapidly changing the traditional methods of searching and doing the things.
Benefits of a website for small business:
There are uncountable reasons to have a website for your small business. Before going ahead with the question of why is it important to have a website for your well-established business or startup.
We need to know the actual matter of having a website for the business.What are the top #20 benefits and advantages of having a website? Click To Tweet
What is the actual matter?
Actually, there is not a matter of discussion that either you are running a small business or big enterprises one. It is all about sell, promote, market, and engagement of customers into your business.
The Internet is the biggest source now a day to get the things very easily in no time. It means that you can access and get the things whatever is needed by you anytime.
With millions of web users searching for things online every day, a website for your business plays an important role and provide a big support. Apart from promoting your business locally, it helps to get global exposure.
A website becomes a necessity if you are running a small business to get the attention of your customers towards your services and products.
Why startup business must need a website:
If you have a small business but don’t have any website for it, then the chances to get the customer’s attention to move down. All your competitors may catch your customers easily.
Now a day people buy and search the things on the website so, if you have a web presence of your business then it becomes very easy for your customers to get interact with your services and products.20 key benefits of having a Website for your #Startup Business Click To Tweet
A website works as a medium of communication between the business and the customer. In this way, it should be very effective and easily accessible.
There may be many questions in your mind related to the website such as cost, business benefits, why need it, what are the advantages of having of a website and hire responsive website design company in India?
To get the answers to such questions we have to check the below reasons for having a website for small businesses.
Let’s check the top 20 reasons having a website for small business:
- Create an online presence
- New Look
- Cutting down administration
- Advertising through internet videos
- To keep your customers up-to-date
- 24×7 availability
- Improve communication
- Improve your business profile
- Expand your business
- Improve your competitive advantage
- Increase Sell
- Specialised markets
- Improve Credibility
- SEO (Search Engine Optimization-Rank in Search Engines)
- Global audience
- Lead generation and customer’s feedback
1. Create an online presence:
We know that there are millions of users, we can say about 1/3 of the world population, have access to the web. With this huge number of population of the internet, we can’t ignore the power of a web presence.
It doesn’t matter either you are new or an experienced user of the internet, to get the more attention and access to millions of users you need to have a website.
Gone are the days when people did their search and got the required from information journals and encyclopedias.
Now a day, people’s life is very busy they don’t have too much time to check the details in deep, in this way via a website you can keep them up to date about your products and services. With the help of a website, your customers can easily get complete details about your organization and its suppliers.
3. New Look:
With a website, it is very easy to change the look, information and other things related to your company online. You need only to hire the best web design company in order to complete this task and get a new and fresh look.
People have a busy schedule in daily life. No one has extra time. This is one of the biggest reasons people prefer to go with online shopping websites to get their desired products and services. This way of shopping has become very popular.How can a website beneficial for your business growth? Click To Tweet
There is no need to go the market physically you can order and get the things at your door-step very easily. It saves a lot of time of people. So, by providing services and products online, your chances of getting a higher sales rate is very high.
5. Cutting down administration:
It is one of the benefits of the website for business. We have visited how a website saves a lot of time. It is not a big deal to rectify and do the modifications on a website to provide special offers and the latest deals to your customers.
6. Advertising through internet videos:
A website is an easy way to promote your business globally. There are many things you can do promote you via a website on the internet.
One of the possible ways you can use to promote your business is place videos on your website because the fact is that people like watching instead of listening and reading alone.
It will not a big deal if we say that more than 80% people will watch the complete video. Internet ads increase the changes of sale by 46% and customer awareness by 80%. An internet video is very effective to show the quality of your service and product. It plays an important role when you want to explain something about your services.
7. To keep your customers up-to-date:
Things change from time to time. Things tend to information such as contact information, business hours, product offerings, prices and others. A website is flexible tools to change and mage the changes in order to update your customers rapidly.
8. 24×7 Availability:
With a website, your business opens 24 hours. People can visit your business whenever and wherever needed by them.
9. Improve Communication:
A Website is the best way to communicate with your customers. A website is a full-color brochure, interactive, high-quality, highly available tool that shows all the services and goods offered by you.
It is good to say that it is one of the most efficient and effective ways to communicate not only with the customers but also with suppliers and employees.
10. Improve your business profile:
An impact of websites on business is very broad. It is easy to build trust, credibility, and reputation among customers with a website and the way to show your previous and current tasks to potential clients. A Good website gives a great impression to your business and shows that you are smart and savvy to take your business at the top level.
11. Expand your business:
The internet has broken all the conventional business boundaries. It is very easy to reach with the customers globally via the way of a website.
It is easy to spread your business and get a wide customer reach with the web presence. So, you can easily increase your ROI and potential customers.
12. Improve you Competitive Advantage:
All the organizations play the same game by the same rules on the web. There is no matter what is the size of your business because the motive is the same to compete with the competitor. A well-designed website play more enough than a man-power to make you a step ahead from your competitors.
It is just a myth that having a website is very costly. If you look at the importance of having a website then you will find that spending few bucks to get a wide array to customers is not a big deal. Your website is the face of your business.
It makes your relationship with your customers very strong. So, if you want to provide all time accessibility to your customers then you should always need to contact the web development company. If you are still confused and think that having a website is costly then you have to check the advertisement costs on magazine, newspapers and in other mediums.
14. Increase Sell:
A website is an interactive online catalog that makes selling very easy in a cost-effective way. It is easily achieved without having any physical store, or infrastructure.
However, you have to spend little to maintain and host your website, keeping is secure for sales transactions and many more but selling is very easy and fast with a website. So, if you want to sell your products online and need an e-commerce web development company then hire only the experts in the field.
15. Specialized markets:
It means that if you want to sell or offer your products to the relevant customers only or want to cover a limited geographic area without spending a lot of money then the website is the best way to achieve this.
You can easily get your exact audience and customers. It is easy to show your advertisement only to the potential customers. So, we can say that you can attract the audience and customers who are real users of your services and products.
16. Improve Credibility:
Credibility is one of the biggest noticeable points considered by every one of your customers and visitors. In today’s market having a website is very essential because it shows that you are running a reliable and authentic business in the market.
For example, if you are a doctor and running a clinic and also have a website then it becomes very easy for patients to find your address and contact details via the way of your website.
Visitors and customers can pay bills online, make an appointment; email you directly if you have the web presence. It will be very beneficial for both your customers and staff members to manage the details and maximize the resources.
18. SEO (Search Engine Optimization-Rank in Search Engines)
SEO is abbreviated as Search Engine Optimization. There is no one who doesn’t want to be on the top of search queries. One of the biggest reasons behind this is the wider reach to the audience and potential customers who need something from you.
If you are at that first position then it will make a first impression on the mind of your customers and internet users. A website with SEO is like “icing on the cake”. But to get benefitted by both you need to hire a web development company who is also proficient in providing the best SEO services.
19. Global audience:
A website is open to all and provides a global presence to your business because the internet has no limitations. It breaks all national and international barriers and helps you to reach the global audience. Your customers can get you anywhere in the world. So, you can easily run your business on the international playground.
20. Lead generation and customer’s feedback:
A website is the cheapest and the easiest way to generate leads and get the feedback from your customers. You can organize online surveys and reviews to get the expectations of your potential customers. You can directly ask them for their feedback by providing them with a simple registration form.
Don’t restrict your business get it wider by having a website!